BE CLEAR: Become the obvious choice in one week
The BE CLEAR Intensive identifies what makes you unmistakably different, aligns your organization around it, and builds the strategy to help the right people see it. In one immersive week, you’ll know what to say and where to go next.
Let’s talk about what you want to be known for, where your brand may be underselling you, and what it’ll take to become the obvious choice.
If You Want to Move Faster, Get Clear First.
Your business is unique. Your clients know it because they've experienced your people, your expertise, and the way you deliver.
But people outside your network don’t have that context yet.
Your leaders may describe the value in different ways. Your referrals may still depend on someone knowing you personally. And your marketing may be creating visibility without making the decision to choose you any easier.
More activity won’t necessarily create more momentum. Every campaign, piece of content, and sales conversation is limited by the clarity underneath it.
You need language that reflects the true value of your brand, gives your organization a shared foundation, and creates a clear path for your ideal customers to find you.
Get clear first, then you have the foundation for unstoppable growth.
BE CLEAR Intensive
One Immersive Experience to Build a Brand That Finally Does You Justice.
We work closely with you, your key leaders, and your team to uncover your differentiated value and shape it into language people can understand, believe, and repeat.
1
BE SEEN for Your Unique Value
Name what makes your organization meaningfully different and express it in a way the right customers can immediately recognize and connect with.
2
A Clear Path for Your Customers
We map how people discover, understand, trust, and choose you. Then we build a marketing strategy around that journey, turning clarity into a pathway for your customers to engage with your value.
3
An Unstoppable Brand & Team That Embodies the “Why”
Bring your team’s lived experience into the strategy, align them around the brand’s why, and help them tell the story in their own voices.
What You'll Carry Forward
You’ll leave clear on who you are, how to tell your story, and how the right customers can find their way to you. Your team will understand where the brand is going, and NewAmethyst will be ready to help you bring it to life.
Let's Talk About Where Your Brand Goes Next.
Your discovery call is a focused conversation about the business you’ve built, the direction you’re moving, and what may be preventing the market from seeing your value.
What You'll Carry Forward
Bring what you know about your business. We'll help you see it from an outside perspective.
The BE CLEAR Intensive Process
Slow Down to Speed Up.
In only one week, we move from what you know internally to a brand direction your whole organization can understand and act on. You won’t just hand us the reins and wait for a strategy to come back. We’ll work side by side, listening, questioning, shaping, and aligning as we go.
We’ll sit down with your leadership team to discuss why clients choose you over anyone else, what matters most to them, and to define your differentiated value points, identifying who to target in your positioning.
While your team returns to business, we’ll get to work in your office, turning everything we discussed into your Brand Positioning Strategy with a clear expression of who you are, who you’re for, and why your value matters.
You’ll receive your draft Positioning Canvas and have space to review it with your leadership team. This is a decision day, where you gather feedback and make sure we are aligned on your strategy before moving forward.
On workshop day, your team will come together for an interactive storytelling workshop. We’ll introduce the new brand direction to your whole team and guide them to recognize and share their own client stories that demonstrate your value. This begins to build a shared story bank that your organization can use moving forward.
Selected leaders will also participate in informal one-on-one conversations connecting the new positioning to their personal goals, strengths, and voice.
We’ll close the week by mapping the journey your customers take before they’re ready to choose you. Working together, we’ll identify your audience’s pain points, discuss what they need to understand before buying, and define the content styles and marketing ideas that belong in your Unstoppable Brand Strategy.
Then we will say goodbye by taking a moment to acknowledge what we’ve accomplished in our week together.
By the End of the Week, You'll Know What Comes Next
You’ll have shared direction, stronger stories, and a clear path into the next phase of your marketing. Now, you can run.
In-person BE CLEAR Intensive follows this intensive one-week schedule. The remote experience follows the same progression through a more flexible series of sessions.
Not Sure How to Put Your Difference Into Words? Let's Look Together.
The Brand Differentiation Audit gives you an outside view of what your brand communicates now and where your strongest differentiators may still be hidden.
You’ll leave with practical insight you can use whether or not you move forward with NewAmethyst.
The Uniqueness of Your Brand Already Exists.
It lives in your people, the client stories your team hasn’t told yet, the way you serve, and the small details your clients notice, even when they feel ordinary to you.
We’re not trying to manufacture a better version of your business. You already have everything you need to be unstoppable. Our job is to help you recognize it, shape it, and amplify it.
The BE CLEAR Intensive Is the Foundation. It Doesn't Have to Be the Finish Line.
Once you have clarity, then you can run. NewAmethyst’s team is ready to work alongside your team as your long-term partner, bringing the strategy into the market, building visibility, measuring what’s working, and continuing to develop your brand.
Your brand deserves to BE SEEN. We want to help.
If you have questions about the BE CLEAR Intensive, fill out the form below and let’s talk!