Dragonfly Visions is now NewAmethyst

BE SEEN

You want to be seen in the market — but what's even more powerful is when...

your customers see themselves
in your brand
your organization is not only visible,
but understood
your team feels recognized and empowered by your brand story

Why “BE SEEN”

Hear the origin of our methodology from Ember, our founder, and understand why “being seen” matters.

The BE SEEN Method

We start where no other agency starts—with the heart of the business, which is your people.

In a service organization, your people are your most valuable asset. That’s why brand clarity can’t just live on paper. It has to be lived, experienced, and expressed through every human being that delivers your value. 

So we have to start at the center.

So we have to start at the center.

BE SEEN circles labeled 01. 02. 03. from center to outside.

The BE SEEN Method
works on three levels

01. BE SEEN as an Individual

02. BE SEEN as an Organization

03. BE SEEN in the Market

01

BE SEEN as an Individual

We help you and your team personally reflect on the through-line of your story, your strengths, your purpose – and how those things connect to the mission of the organization – so that everyone on your team can effectively communicate the value and the “why” in their own authentic voice.

We help your Key Leaders

02

BE SEEN as an Organization

Most service organizations aren’t truly seen until a client experiences them- because their unique value isn’t effectively translated through their brand.

We help your
One-of-a-Kind Business

We help your One-of-a-Kind Business

03

BE SEEN in the Market

With the alignment of your team and brand positioning, we help you show up consistently in all the right places so that your target audience sees (and feels seen by) your story. 

We help your Dream Customer

And underneath all three layers is the same truth: the clearer you are, the more quickly and powerfully your brand story will travel.​

In order to BE SEEN, you must first

BE CLEAR

This is where we get to bring your unique story to life.

Phase One: BE CLEAR

We get clarity on who you are, what makes you different, and how to make that obvious in the market. You get refined positioning, sharpened messaging, a defined customer journey, and a test campaign that validates the strategy.

The goal isn’t to invent a better story. It’s to get clear enough to tell the truth – in a way that shows how your business is one-of-a-kind.

In Phase One, we build the voice of the founder and your key leaders – so that you have confident brand ambassadors who can authentically carry the story.

And we do it all fast. You get your brand strategy in as little as 1-3 weeks. To do this we craft a high-end immersive experience.

BTS of a video case study shoot - A woman sitting in a brown leather chair with a camera to the side.

In order to BE SEEN, you must first

BE CLEAR

This is where we get to bring your unique story to life.

BTS of a video case study shoot - A woman sitting in a brown leather chair with a camera to the side.

Phase One: BE CLEAR

We get clarity on who you are, what makes you different, and how to make that obvious in the market. You get refined positioning, sharpened messaging, a defined customer journey, and a test campaign that validates the strategy.

The goal isn’t to invent a better story. It’s to get clear enough to tell the truth – in a way that shows how your business is one-of-a-kind.

In Phase One, we build the voice of the founder and your key leaders – so that you have confident brand ambassadors who can authentically carry the story.

And we do it all fast. You get your brand strategy in as little as 1-3 weeks. To do this we craft a high-end immersive experience.

In order to BE SEEN, you must first

BE CLEAR

This is where we get to bring your unique story to life.

Phase One: BE CLEAR

BTS of a video case study shoot - A woman sitting in a brown leather chair with a camera to the side.

We get clarity on who you are, what makes you different, and how to make that obvious in the market. You get refined positioning, sharpened messaging, a defined customer journey, and a test campaign that validates the strategy.

The goal isn’t to invent a better story. It’s to get clear enough to tell the truth – in a way that shows how your business is one-of-a-kind.

In Phase One, we build the voice of the founder and your key leaders – so that you have confident brand ambassadors who can authentically carry the story.

And we do it all fast. You get your brand strategy in as little as 1-3 weeks. To do this we craft a high-end immersive experience.

A man in an orange shirt gesturing at a presentation screen in front of a wall of windows.

Once you’re clear, then you CAN​

BE SEEN

Before your brand can build momentum, people have to see what makes you different in your brand. 

Phase Two: BE SEEN

We create the core assets and brand experiences that will help your Dream Customer recognize your value at first glance.

  • Your brand starts doing the work for you
  • Prospects show up already understanding your value
  • Others can recommend you because your value is obvious
  • Sales cycles shorten because leads are pre-qualified

This includes website design, video production, showcase strategies (webinar, keynote, workshop), awareness campaigns, sales materials, and more.

Once you’re clear, then you CAN​

BE SEEN

Before your brand can build momentum, people have to see what makes you different in your brand. 

Phase Two: BE SEEN

A man in an orange shirt gesturing at a presentation screen in front of a wall of windows.

We create the core assets and brand experiences that will help your Dream Customer recognize your value at first glance.

  • Your brand starts doing the work for you
  • Prospects show up already understanding your value
  • Others can recommend you because your value is obvious
  • Sales cycles shorten because leads are pre-qualified

This includes website design, video production, showcase strategies (webinar, keynote, workshop), awareness campaigns, sales materials, and more.

Once you’re clear, then you CAN​

BE SEEN

Before your brand can build momentum, people have to see what makes you different in your brand. 

A man in an orange shirt gesturing at a presentation screen in front of a wall of windows.

Phase Two: BE SEEN

We create the core assets and brand experiences that will help your Dream Customer recognize your value at first glance.

  • Your brand starts doing the work for you
  • Prospects show up already understanding your value
  • Others can recommend you because your value is obvious
  • Sales cycles shorten because leads are pre-qualified

This includes website design, video production, showcase strategies (webinar, keynote, workshop), awareness campaigns, sales materials, and more.

And with your clarity, visibility, and alignment, you can

BE UNSTOPPABLE

This is where momentum truly begins.

Phase Three: BE UNSTOPPABLE

We become your long-term strategic partner, overseeing your end-to-end marketing execution and supporting your visible leaders.

  • We maintain a consistent brand presence with your newly differentiated positioning
  • We communicate insights and make data-driven decisions to drive growth for your organization
  • Your team rises as confident brand ambassadors and the founder gains the freedom to focus on strategic priorities

We manage everything from start to finish. When it comes to tactics and channels of distribution, the possibilities are endless – those strategies will depend on the customer journey we design together in Phase One.

A large ballroom full of circular tables with women sitting and discussing questions that are displayed on four projector screens.

And with your clarity, visibility, and alignment, you can

BE UNSTOPPABLE

This is where momentum truly begins.

Phase Three: BE UNSTOPPABLE

A large ballroom full of circular tables with women sitting and discussing questions that are displayed on four projector screens.

We become your long-term strategic partner, overseeing your end-to-end marketing execution and supporting your visible leaders.

  • We maintain a consistent brand presence with your newly differentiated positioning
  • We communicate insights and make data-driven decisions to drive growth for your organization
  • Your team rises as confident brand ambassadors and the founder gains the freedom to focus on strategic priorities

We manage everything from start to finish. When it comes to tactics and channels of distribution, the possibilities are endless – those strategies will depend on the customer journey we design together in Phase One.

And with your clarity, visibility, and alignment, you can

BE UNSTOPPABLE

This is where momentum truly begins.

A large ballroom full of circular tables with women sitting and discussing questions that are displayed on four projector screens.

Phase Three: BE UNSTOPPABLE

We become your long-term strategic partner, overseeing your end-to-end marketing execution and supporting your visible leaders.

  • We maintain a consistent brand presence with your newly differentiated positioning
  • We communicate insights and make data-driven decisions to drive growth for your organization
  • Your team rises as confident brand ambassadors and the founder gains the freedom to focus on strategic priorities

We manage everything from start to finish. When it comes to tactics and channels of distribution, the possibilities are endless – those strategies will depend on the customer journey we design together in Phase One.

To BE SEEN clearly, you have to understand where the gap is.

Let’s start with a free brand differentiation audit call — where we identify the gaps between your true and perceived value.